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Designed for your market’s needs

MCFE products have regularly won prestigious international awards for their design, which focuses on user experience.

Products

Award Winning Design

The global design centre

 

Although we are a group company of Mitsubishi Nichiyu Forklift Company Ltd, our global design centre for electric counterbalance trucks, warehouse trucks and AGVs is not in Japan but in Finland. Here we are able to involve a wide range of customers – and, importantly, their operators – in our research and development work to ensure that new products meet the needs and wishes of this region’s markets.

User experience

 

User experience is our main design driver and in this respect our trucks are well ahead of the competition. Our philosophy is that understanding how the end user feels when operating a truck, and designing products to optimise that experience, is the best way to help customers. An operator who is able to carry out processes easily, comfortably and with a strong sense of satisfaction is happier, better motivated and more productive.

Putting people at the heart of R&D

Putting people at the heart of our R&D work, we begin each project with extensive studies of customer processes at their premises and in logistics centres. We observe and interview customers and end users to find out what are the challenges, and then we create product concepts which meet their mechanical efficiency, usability and comfort requirements. The prototypes developed through this ‘co-creation’ are then tested by engineers, customers and users, and adjusted according to feedback received, to ensure that the final product boosts business performance.

Our Awards

MCFE products have regularly won prestigious international awards for their design. Here are just a few recent examples.

 
2013

Fork Lift Truck Association Award for Ergonomics
Cat NPP16-20N2 Pedestrian Power Pallet Truck

 

2011

Fork Lift Truck Association Award for Ergonomics
Cat NOH10N-NH
High Level Order Picker

 

2011

FLTA Safety - Mitsubishi

 

2010

FLTA Ergonomics
Mitsubishi

 

2015

Red Dot - Winner
Mitsubishi EDiA EX 80V 4W Electric Counterbalance

 

2012

Red Dot – Winner
Cat NPP16-20N2 Pedestrian Power Pallet Truck

 

2009

Red Dot – Winner Cat NO20NE Low Level Order Picker

 

2008

Red Dot – Honourable Mention Tiller Arm

 

2007

Fennia Prize – Grand Prix
Cat NR14-25N Reach Truck

 
2007

Fennia Prize – Grand Prix
Mitsubishi RBN Series Reach Truck